SurveyMonkey Shuttering App Analytics Service
Facing low customer interest in its SurveyMonkey Intelligence mobile app analytics service, the online survey specialist is closing it down Jan. 31, 2017.
SurveyMonkey Intelligence, launched in April after the company acquired analytics firm Renzu, supplied different kinds of competitive data over 1,000 mobile apps in order "to build a better app strategy, get quick and accessible insight into the mobile app economy, and do better diligence."
In a blog post this week, the company said new data will stop being supplied at the end of this year, followed by the total shutdown a month later. The online survey business isn't affected.
"We're proud of the product we built and the community of mobile app entrepreneurs, developers and investors who inspired it," said the post. "Goodbyes are never easy. But doing this allows us to focus more resources on making our existing products even better."
When asked by ADTMag.com for more information, the company replied with this statement:
SurveyMonkey is pivoting its SurveyMonkey Intelligence business from an app analytics service to comprehensive market intelligence for our core customers. Few of our 35 million customers were interested in mobile app intelligence. In 2017, we will leverage key learnings from this past year to deliver qualitative and quantitative data that provides additional value and insights for our customers.
SurveyMonkey Intelligence supplied data concerning app usage -- such as active users, sessions per day and so on -- along with downloads, revenue, demographics and retention in plans starting at $95 per month. The data was supplied by an app that users agreed to download in exchange for access to all of the service's gathered information.
The product apparently struggled to thrive in a crowded app analytics market featuring competing offerings such as App Annie, Flurry, Localytics, Fiksu, Mixpanel, Apteligent, Superfly Insights, Apptopia, appFigures, Google Mobile Analytics, Apsalar, Amplitude and many more.
David Ramel is an editor and writer for Converge360.