App Annie Adds Google Analytics

App Annie has added Google Analytics functionality to its free mobile app intelligence platform.

With the new integrated capability, the company has launched a beta program for a new In-App Analytics offering. The additional service joins the company's app store and advertising analytics. Through one analytics dashboard, users can track downloads, revenue, keywords, reviews and usage from five leading app stores, the company said. The advertising service tracks ad spend, revenue, fill rates and other ad-related metrics from 34 advertising platforms. Now, with Google Analytics added to the mix, the same dashboard can be used to monitor user engagement with apps.

"Track the health of your user base by adding app usage metrics to your App Analytics dashboard," the company's Web page for the new offering states. "Instantly surface insights such as whether version updates impact your average session duration, or how active users correlate with revenue."

The Google Analytics integration will provide the following metrics:

  • Total sessions.
  • Total time.
  • Average sessions per user (per day, week or month).
  • Average session duration.
  • Active users (daily, weekly or monthly).
Tracking User Engagement
[Click on image for larger view.] Tracking User Engagement (source: App Annie)

The company said the new beta offering will help users answer typical mobile app analytics question such as:

  • Is a new app's retention on par with previous apps?
  • Is a new in-app messaging strategy having an effect on the number of daily sessions or session length?
  • Are Android users as engaged as iOS users?
  • Are there retention or engagement issues in key Asian markets like China, Korea or Japan?
  • Did a new update have an effect on the number of daily active users?

App Annie exec Nick McIntosh said the tool empowers developers and publishers in the decision-making process, and promised more integration in the future.

"Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing," McIntosh said. "By aggregating the data publishers and developers have traditionally gathered from five or more different dashboards in one place, we're empowering them to spot success and problem areas quickly and make smarter, faster decisions on prioritization so they can spend more time on building their apps."

The company also provided a customer testimonial about the beta program from Gael Bonnafous, CEO of Scimob, a mobile game studio.

"App Annie Analytics allows me to view key metrics through a compelling platform UI, that drive business decisions for my app," Bonnafous said. "Before integrating a new partner I tend to consider if it's accessible through the App Annie platform first. Now, with the addition of Google Analytics, I am able to save more time so I can focus on running my mobile gaming business."

About the Author

David Ramel is an editor and writer for Converge360.