News
Amazon Launches Free Analytics, A/B Testing for iOS and Android Devs
- By Becky Nagel
- November 6, 2013
This week Amazon announced the release of Amazon Analytics Server as part of its free, beta Amazon Insights software development kit (SDK).
The company bills Amazon Analytics Server as "simple, cross-platform mobile analytics" module which touts several features, including in-application A/B testing. Statistics tracked include those relating to sessions, retention and revenue, among others.
The Amazon Insights SDK beta also includes a number of APIs, plug-ins and extensions. A complete list can be found here.
You can download the Amazon Insights SDK here.
About the Author
Becky Nagel serves as vice president of AI for 1105 Media specializing in developing media, events and training for companies around AI and generative AI technology. She also regularly writes and reports on AI news, and is the founding editor of PureAI.com. She's the author of "ChatGPT Prompt 101 Guide for Business Users" and other popular AI resources with a real-world business perspective. She regularly speaks, writes and develops content around AI, generative AI and other business tech. She has a background in Web technology and B2B enterprise technology journalism.