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Amazon Launches Free Analytics, A/B Testing for iOS and Android Devs

This week Amazon announced the release of Amazon Analytics Server as part of its free, beta Amazon Insights software development kit (SDK).

The company bills Amazon Analytics Server as "simple, cross-platform mobile analytics" module which touts several features, including in-application A/B testing. Statistics tracked include those relating to sessions, retention and revenue, among others.

The Amazon Insights SDK beta also includes a number of APIs, plug-ins and extensions. A complete list can be found here.

You can download the Amazon Insights SDK here.

About the Author

Becky Nagel is the director of online media for 1105's Enterprise Computing Group and executive editor for several of its sites, including Redmondmag.com and ADTmag.com. Contact her via e-mail or follow her on twitter at @beckynagel.

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