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Amazon Launches Free Analytics, A/B Testing for iOS and Android Devs

This week Amazon announced the release of Amazon Analytics Server as part of its free, beta Amazon Insights software development kit (SDK).

The company bills Amazon Analytics Server as "simple, cross-platform mobile analytics" module which touts several features, including in-application A/B testing. Statistics tracked include those relating to sessions, retention and revenue, among others.

The Amazon Insights SDK beta also includes a number of APIs, plug-ins and extensions. A complete list can be found here.

You can download the Amazon Insights SDK here.

About the Author

Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].

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