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Amazon Launches Free Analytics, A/B Testing for iOS and Android Devs

This week Amazon announced the release of Amazon Analytics Server as part of its free, beta Amazon Insights software development kit (SDK).

The company bills Amazon Analytics Server as "simple, cross-platform mobile analytics" module which touts several features, including in-application A/B testing. Statistics tracked include those relating to sessions, retention and revenue, among others.

The Amazon Insights SDK beta also includes a number of APIs, plug-ins and extensions. A complete list can be found here.

You can download the Amazon Insights SDK here.

About the Author

Becky Nagel is the vice president of Web & Digital Strategy for 1105's Converge360 Group, where she oversees the front-end Web team and deals with all aspects of digital projects at the company, including launching and running the group's popular virtual summit and Coffee talk series . She an experienced tech journalist (20 years), and before her current position, was the editorial director of the group's sites. A few years ago she gave a talk at a leading technical publishers conference about how changes in Web browser technology would impact online advertising for publishers. Follow her on twitter @beckynagel.