Akamai launches solutions aimed at speeding B2C
- By Leigh Alexander
Akamai recently announced the availability of its Dynamic Site Solutions, a suite
designed to accelerate B2C sites that integrate AJAX and other Web 2.0 technologies.
The company claims its customers will see a five-times increase in Web performance
and not have to add hardware.
The new suite includes a variety of new features: dynamic content processing on
Akamai servers designed to increase infrastructure offload and faster Web site
delivery; content prefetching, which enhances page generation speeds by pre-loading
content on Akamai servers; optimizing Internet paths to achieve the most efficient
connection; and real-time content targeting based on the user’s preference.
"Prior to Akamai, we would often worry about how performance would degrade
following a promotion aimed at increasing Web traffic,” says Terry Matthies,
VP of IT at Ross Simons. “With Akamai, we have been able to reduce our physical
infrastructure by more than one-third while offloading two-thirds of our Web site's
traffic from our backend servers. As a result, we're offering more dynamic content
without worrying about performance, all while seeing critical metrics such as
growth in Web sales and reduction in shopping cart abandonment move in a positive
The demand for a more interactive and personalized online experience is fueling
the Web 2.0 trend. An April 2006 eMarketer survey reveals 27 percent of U.S. online
retailers plan to implement interactive tools and 41 percent intend to use personalization
on their sites.
"Dynamically-generated content offers a great opportunity for consumer engagement,
but it also presents businesses with a new challenge: richer content takes longer
to load in a Web page," says Counse Broders, research director, Current Analysis.
"Because of this, dynamic content is harder--and in some cases, impossible--to
cache, as dynamic Web sites are regenerated every time a user visits or reloads
the site. As site traffic increases, generating pages on-the-fly for thousands
of consumers simultaneously can lead to increased delays-and even failures-in
delivering content. Akamai is offering a unique solution to this challenge."