Google Hands Off Free Web Analytics

Google on Monday said its hosted Web analytics service, Google Analytics, is now free. Formerly known as Urchin from Google, Google Analytics helps businesses use performance data to improve their online marketing campaigns and Web sites. The businesses can determine what keywords attract the most visitors, which e-mail campaigns create more customers and how to design Web pages that hold people's attention.

Google Analytics can enhance many aspects of online marketing such as selecting and bidding on effective keywords, determining the most relevant offers in e-mail campaigns and optimizing Web site design, according to Google.

The service runs on the same computing infrastructure that powers, so it can support the traffic demands of any site, the company says. The free service is available now. For more information, click here.