Siebel Intro Self-Assessment Tool for Customer Experience Blueprint
- By Stephen Swoyer
Siebel Systems announced on Monday a new online self-assessment tool intended
to guide organizations in determining their preparedness to complete stages
of the Siebel Customer Experience Blueprint.
CEB is a six-step process that Siebel recommends businesses follow for front-office
solutions, notably CRM.
The CEB underlies Siebel's new Customer Adaptive Applications Strategy and
Architecture, which the company also announced on Monday, and is intended to
assist orgs to better understand and adapt to the changing business requirements
of their customers.
At each stage of the blueprint, are checklist items, or activities that customers
should complete before a project can proceed to the next stage. These checklists
help orgs determine where they are in the blueprint life cycle. By using these
checklists to guide their progress, organizations will minimize the risks associated
with implementing their customer-facing solution, Siebel says.
More information about the CEB and the Self-Assessment Tool is available at
Stephen Swoyer is a contributing editor for Enterprise Systems. He can be reached at firstname.lastname@example.org.