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Salesforce Unveils Einstein-based AI Dev Assistant

Salesforce provides developers with a new AI assistant: Einstein Copilot

• By John K. Waters
• October 2, 2023

Salesforce expands the reach of its Einstein AI tech with a new developer assistant embedded within its ecosystem. Calling it Einstein Copilot all but standardizes nomenclature originated with GitHub's Copilot

Einstein Copilot is a state-of-the-art, generative AI conversational tool specifically curated for developers if Salesforce applications. With a direct pipeline to the Salesforce Data Cloud, it elevates user efficiency by interpreting natural language queries. It not only extracts precise insights from Salesforce's robust database, the company claims, but proactively proposes actionable follow-ups. For example, imagine wrapping up a sales call and immediately receiving a strategic action blueprint or even an outline for a new service knowledge entry.

Einstein Copilot's backbone lies in its dedicated hub, Einstein Copilot Studio. This is where the AI magic is fine-tuned:

• Prompt Builder: Design custom AI prompts ensuring brand alignment and messaging precision, sans the need for a developer whiz.
• Skills Builder: Script AI-driven actions tailor-made for niche tasks.
• Model Builder: Businesses now enjoy the autonomy to select their AI architectures, choosing between Salesforce's proprietary LLMs or synergizing with external predictive and generative models. Plus, refining these models using Data Cloud becomes a seamless task, negating cumbersome data migration or duplication.

Moreover, Einstein Studio ensures Einstein Copilot's omnipresence, from on-site real-time chats to buzzing platforms like Slack, WhatsApp, and SMS.

Security being paramount, both Einstein Copilot and Studio are set to undergo rigorous evaluations within Salesforce's AI security framework, christened the Einstein Trust Layer. This infrastructure is adept at harnessing customer data to amplify AI performance, all while upholding data privacy and integrity.

As for release timelines, while Einstein Copilot navigates its beta stages, Studio is being prepped for a pilot launch later this year. Meanwhile, enhancements to the Einstein Trust Layer are poised for a wider deployment across all Einstein portfolios.

Salesforce also rolled out the Einstein 1 Platform. This platform comes with enhancements for both the Salesforce Data Cloud and Einstein AI, and it's rooted in Salesforce's core metadata blueprint. Businesses can anticipate a fortified data channel, equipping them to craft AI-infused apps via low-code and revolutionize their CRM landscapes, the company said.