Golden Records are Key to Solid Data Quality -- ADTmag

Golden Records are Key to Solid Data Quality

Noted SQL Server MVP and founding editor of SSWUG.org Stephen Wynkoop addresses the challenges of achieving quality data, the negative effects of poor data quality on your business, and the importance of the single customer view (SCV) to an effective data quality regimen. Wynkoop explores different data quality implementations in SQL Server, citing Melissa's unique survivorship approach. Learn more. Download whitepaper now.

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