The rise in housing prices is the latest proof that nature abhors a vacuum.
No matter how dire the circumstances, there's always money floating around for
something. Yesterday, the money went into stocks; today, it's housing.
The same is true in IT organizations. Yesterday, ''strategic investments,''
like ERP, CRM, e-business transformation, knowledge management or zero latency
were often green-lighted. Today, the conventional wisdom is that software
projects must demonstrate tangible ROI. But how true is that?
A technology tale from 20 years ago provides some clues. During the early
1980s, the economy was in a recession and U.S. manufacturers were taking a
beating from the Japanese. At a Detroit automotive industry conference, a
computer graphics program drew a flurry of attention. The program was a factory
simulation system showing the impact of various factors on an assembly line. As
one of the earliest forms of decision support tools, factory simulation software
came of age during that recession because manufacturers wanted to hedge their
multimillion-dollar buying decisions.
Consequently, in this recession, decision support remains one of the few IT
investments consistently making the cut. Business intelligence (BI), a form of
decision support, remains viable because its goals are understandable: Make
businesses more effective by using the information already at their disposal.
Assuming the costs of the project are reliably estimated, the technology
challenges are documented, the goals well defined and the scope well bounded,
about the only objection that could be raised is how to ensure such systems
remain relevant to the organization. It's no wonder that BI firms like Business
Objects and Hyperion remain in the black -- a fairly rare accomplishment
among software vendors today.
Using similar criteria, portal initiatives should pass muster because they
too are aimed at making better use of existing resources. Like BI systems, they
can help firms to leverage the millions of dollars they have invested in SAP,
PeopleSoft, Siebel or similar projects.
Yet related initiatives to portals, such as content or knowledge management,
haven't fared quite so well. These initiatives all too often degenerate into
enterprise information scavenger hunts and organizational reengineering.
Conversely, portal projects can be confined to developing useful front ends with
''lite'' content management features, classifying information that is already
there. More importantly, when portals work, users and top management can readily
view the results on their screens. And from an ROI standpoint, portals can be
very easily linked to ROI improvements such as increased sales or decreased
In other cases, strict ROI criteria may not always be the deciding factor.
For instance, the ROI for development tools like software testing are quite
tangible, because it is relatively straightforward to document productivity
gains when QA processes are automated. But with some gains, like decreased
software bugs, it may be hard to assign a firm dollar value.
The picture grows hazier when you look at other development tools. For
instance, IDEs with the right tools, languages and visual navigation should be
more productive. However, unless your organization is willing to spin its wheels
doing blind taste tests, the savings will be impossible to prove. The situation
is similar with other development tools, such as analysis and design. Although
results such as code reuse should demonstrate an ROI, the degree of reuse
typically depends more on human nature than on the effectiveness of the tools.
What about ''Big Box'' initiatives? For example, server consolidation,
enterprise software harmonization and EAI should all sound appealing to the
bottom line. While each of these measures should produce real savings, they will
be tempered by cultural and organizational factors that could make the
Consequently, when money is tight, it makes sense to use ROI as the first
step in ferreting out sure losers. But don't get carried away with numbers,
because strict ROI analyses will only tell part of the story.
Tony Baer is principal with onStrategies, a New York-based consulting firm, and editor of Computer Finance, a monthly journal on IT economics. He can be reached via
e-mail at email@example.com.