News

Yahoo Debuts Developer Suite in Move to Mobile

• By David Ramel
• February 20, 2015

In its voyage to becoming a "mobile-first company" under the direction of new CEO Marissa Mayer, Yahoo! Inc. announced a new Mobile Developer Suite at an inaugural developer conference underway in San Francisco.

The suite features the Flurry Analytics service acquired by the Web giant last August. It's used by developers to track metrics such as app installs, usage, and crashes, while providing advertising and monetization functionality. Flurry is a popular tool in the exploding universe of analytics services aimed at mobile developers.

"Flurry has a deep understanding of the mobile developer's needs and the mobile ecosystem, and Yahoo is a place with an enormous audience across devices and sophisticated technology," said company exec Prashant Fuloria in a blog post yesterday. "Since our investment in Flurry, we have been hard at work integrating the best of both companies, and now BrightRoll, to create comprehensive suite of solutions for developers."

The Flurry analytics package in the new suite features a new update called Explorer. "Explorer introduces an easy-to-use data exploration interface that returns insights in seconds, lets developers leverage code they've already written, and eliminates the need to build queries, wait for calculations, or implement a new SDK," Yahoo said in a statement.

The suite also includes app marketing, publishing and search components, along with Flurry Pulse, which "makes it easy for developers to share app signals with partners using just the Flurry SDK and the click of a button," the company said. "Pulse can help limit SDK proliferation and engineering work by pushing signals from your app to partners."

Yahoo said several other tools and beta clients are being introduced by the company and its partners at its first-ever Mobile Developer Conference. It said mobile developers can get immediate access to these tools by signing up on its developer site.

"The Yahoo Mobile Developer Suite is an important step in Yahoo's evolution as a mobile-first company, and demonstrates the company's investment in and commitment to its growth businesses -- mobile, social, native and video," Yahoo said.