News
Amazon Launches Free Analytics, A/B Testing for iOS and Android Devs
- By Becky Nagel
- November 6, 2013
This week Amazon announced the release of Amazon Analytics Server as part of its free, beta Amazon Insights software development kit (SDK).
The company bills Amazon Analytics Server as "simple, cross-platform mobile analytics" module which touts several features, including in-application A/B testing. Statistics tracked include those relating to sessions, retention and revenue, among others.
The Amazon Insights SDK beta also includes a number of APIs, plug-ins and extensions. A complete list can be found here.
You can download the Amazon Insights SDK here.
About the Author
Becky Nagel is the former editorial director and director of Web for 1105 Media's Converge 360 group, and she now serves as vice president of AI for company, specializing in developing media, events and training for companies around AI and generative AI technology. She's the author of "ChatGPT Prompt 101 Guide for Business Users" and other popular AI resources with a real-world business perspective. She regularly speaks, writes and develops content around AI, generative AI and other business tech. Find her on X/Twitter @beckynagel.