Microsoft Offering Developers $100 per App Creation

According to a Microsoft blog, the company is offering $100 per app built for the Windows Store and Windows Phone Store.

The cash cutoff per dev is $2,000, so when you've written 20 apps, the money stops. Note that you can't create 20 apps for one store or the other -- you'd have to create 10 for each to get the full amount (it's limited to 10 apps per publisher ID; if you publish to both stores, you have two IDs, hence the $2,000).

The promotion started March 8 and runs through June 30, or until 10,000 apps are published under this promotion. One more thing: you can't publish the same basic app 10 times, changing a button or other minor tweak and republishing it as a different app. Marsman says the "each app you submit to a single platform must be substantially unique and different."

This deal is similar to BlackBerry's recent attempts to gain developer support by guaranteeing they'd make at least $10,000 per app (if the app made at least $1,000 in its first year out, but less than $10,000). It's hard to convince devs to build apps for non-Android or -iOS devices, seeing as how the return is generally a lot lower on those platforms. The upside is that there's also a lot less competition in those app markets.

About the Author

Keith Ward is the editor in chief of Visual Studio Magazine.

Reader Comments:

Mon, Mar 25, 2013

In my opinion, the developer agreement for Windows Store is a showstopper (http://msdn.microsoft.com/en-us/library/windows/apps/hh694058.aspx). It's far too restrictive -- Microsoft can do almost anything they want with your app including keep it for themselves indefinitely. It's one thing to take a 30% piece of the action on every sale but another altogether to take almost full control of the app itself.

Thu, Mar 21, 2013 Barry Dallas

What a joke! Is that all they get? And the return for devs on Android and IOS apps is even less? No wonder we see the same stuff rebundled over and over out there. There's a black hole of stuff for apps that could be created and sold, but with that little return, I don't see how devs can bother with the time!

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