Data science and machine learning provides the basis for business growth, cost and risk reduction and even new business model creation. Implementing predictive analytics does present some challenges, however. The process can be complex, and it can be difcult to find data scientists and analysts with a mix of the right skillsets. A drag and drop, visual data science tool, exemplified by IBM SPSS Modeler, enables rapid creation of machine learning models while making it easy to collaborate with data science and analytics teams as a whole. In this paper, members of IT Central Station who use IBM SPSS Modeler share their experiences and ofer insights and recommended best practices for data science and machine learning.
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