Data Matching & Record Linkage Engine
Confidence in business decisions shouldn’t be based on alternative facts. Yet, databases contain up to 30% duplicate records, costing 10-25% of revenue. Accurate sales leads and reliable contact records increase revenue and mitigate costly waste.
In this informative brochure, discover the matching systems and algorithms we employ, plus the value of Survivorship and the Golden Record. Our MatchUp solution features deep US and EU contact data domain knowledge with advanced techniques – international matching, house-holding, list intersection, and proximity matching.
Available as a Cloud or on-prem API for real-time and batch dedupe, and native integrations for SSIS, Pentaho and Contact Zone open source ETL. Keep records error and duplicate-free!