Top Tips for Improving Your Mobile App “Sticky-ness”
Date: Thursday, April 8th at 11am PST / 2pm EST
The days of “mobile-first” are upon us. When looking at industry research, half of all web traffic comes from a mobile device. With mobile becoming a major channel within the customer journey, you literally can’t afford to lose a customer to technical or visual issues from your app.
1 in 4 apps are abandoned on first use. Don’t get caught off guard and ensure your app works and looks perfect every time.
Join Kobiton Product Marketing Manager Alex Drag and Solutions Engineer Devion Tharpe as they discuss how Functional and Visual Testing can lower your app abandonment rate.
Attendees will learn:
- Industry trends around Mobile CX and conversion rates
- The benefits of test automation
- How to scale and improve testing by adding Visual Testing to your test strategy
- How Kobiton can help scale Functional and Visual Testing
About the presenters:
Devion Tharpe, Solutions Engineer, Kobiton
3 years of Solution Engineering experience in the testing industry. Currently working as a Senior
Sales Engineer at Kobiton servicing enterprise accounts.
Alex Drag, Product Marketing Manager, Kobiton
As a Product Marketing Manager at Kobiton, Alex Drag works to shape Kobiton’s product and technology story across the industry's most exciting mobile experience platform.