Forrester Study: Unlock The Power Of Data To Transform Your Business -- ADTmag

Forrester Study: Unlock The Power Of Data To Transform Your Business

Enterprises today are sitting on an untapped goldmine — their data — and they are looking to use it to transform their businesses by improving decision making across the organization, accelerating innovation, improving the customer experience, and driving operational efficiency. Extracting this value has been fraught with challenges ranging from siloed data, outdated tools, a lack of skills, misaligned teams, and shadow IT. However, firms are tackling these challenges head-on, with a broad range of initiatives and new, integrated tools that democratize data and analytics, streamline collaboration, accelerate time-to-insight, and drive impact.

In September 2018, IBM commissioned Forrester Consulting to evaluate the ways in which organizations are leveraging analytics, data science, and artificial intelligence to unlock the power of data. Forrester conducted an online survey of 302 data and analytics decision makers at enterprises in North America and Europe to explore this topic. We found that firms are on the precipice of unlocking the business value of data like never before — they just need to ensure that they are prioritizing the right initiatives and arming data teams with the proper tools.

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