API Owner's Manual -- ADTmag

API Owner's Manual

A business survives when it extends its core competencies in new ways. Increasingly, one of the paths to innovation lies with application programming interfaces (APIs). APIs allow a business to take traditional revenue (and traditional customer and partner interactions) and carry them into a different technological foundation. This enables new customer and ecosystem relationships that can monetize the organization’s core assets and lead to sustained growth and new value and revenue streams.

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