News

Trilibis Mobile Targets Wireless App Development

• By Kathleen Ohlson
• June 28, 2005

Trilibis Mobile recently introduced SmartPath Mobile Publishing, an app dev platform the company says will enable developers to create an app once that will work on every mobile, application platform, handset and network.

SmartPath Mobile Publishing was designed to create a better way for businesses and developers to monitor and collect revenue from sales of mobile applications, using point-and-click, drag-and-drop tools, according to the company. The software allows developers to create, test and launch a mobile app that is integrated with a Web site database in as little as 3 weeks, or develop, test and deploy a standalone app in a few hours, according to the company. Trilibis claims developers will be able to launch apps that include rich features and branding consistent with clients’ other online properties, incorporating logos, photos, illustrations, sound, video, customized fonts, labels and menus.

SmartPath consists of four components to build, design, test, launch and manage data-enabled applications. SmartApp is comprised of SmartUI—a user interface that mobile end users download onto a handset mobile device—and SmartEngine, back-end technology that runs mobile applications. SmartBuilder is desktop software application used to create, deploy and manage mobile applications.

SmartSeller is a billing engine that integrates with mobile carriers and third-party billing systems, allowing automated billing to mobile consumers for premium catalog and independently distributed applications. According to Trilibis, SmartSeller eliminates the need for credit card processing, cutting costs for publishers.

The SmartManager module is a suite of reporting tools that provide activity, usage and billing information; SmartManager includes pre-defined and customizable reports on customer activity and behavior, bandwidth usage, unique users by carrier and device, and detailed revenue analysis.

SmartPath Mobile Publishing currently supports BREW, J2ME and WAP, and support for Symbian, Windows Mobile and Palm operating systems will be announced later this year.