Developer/ArchitectADTMag
  • 75,000 Unique monthly views
  • 70% Recommend brands/vendors
  • 52% Watch 3+ webcasts per month
Application Development Trends
Where Application Development Meets Business in the Enterprise
Application Development Trends reaches a development management audience with decision-making authority over platforms, development suites, development tools and technologies.
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Advertising Opportunities

Application Development Trends offers a multitude of online, lead generation and content syndication programs that can place your company and it’s product and services in front of this influential audience.

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Sales Contacts

Bruce Halldorson
Sales Director
209.333.2299
[email protected]

Dan LaBianca
President
818.674.3416
[email protected]

Reach Your Audience

Webcasts

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+ Standard

Webcasts are a preferred information source for IT professionals involved in the evaluation and acquisition of technology and solutions for their companies. With a webcast, you select the topic of your choice (per publication's approval) and provide the content for the presentation. Our team manages the production and promotion of the live, one-hour online event.

Take away qualified leads, instant feedback from the audience through polls, surveys and Q&As, plus a recording of the event for your own use.

Benefits:

  • Guaranteed leads
  • Sponsor-selected topic and presentation
  • Promotional campaign to drive registrations for the webcast
  • Webcast is recorded and can be used as collateral resource
  • Leads generation

Add-On Opportunity:
Industry Speaker
Our standard webcast production, promotion and lead generation package with the added bonus of an industry expert speaker to create the presentation, moderate and present 15-20 minutes of custom content.

+ Digital Dialogue

Extend the life and reach of your webcast with a Digital Dialogue, a 2-page branded content piece written and designed by the publication's editorial and design team. A Digital Dialogue captures highlights of your webcast as a post in our site's Tech Library for lead generation. Sponsor also receives the final Digital Dialogue PDF, which can be used as a valuable marketing asset.

Benefits:

  • 2-page Webcast content overview posted in the site's Tech Library
  • Guaranteed leads, contact sales rep for details
  • Predicted leads BANT filters available at an additional cost
+ Standard/Customized

Tech-Talk
Our Tech-Talk is a custom thought leadership program that engages the audience through an integrated marketing approach. The program features an industry expert conducting an interview with a vendor product or technology solutions expert in a 1-hour Webcast. This expert will work with the executive in advance of the webcast to script what topics, solutions and questions will be discussed in the 1-hour live event. Based on the webcast content, we will create a solutions brief PDF that will be placed in our Tech Library for 90 days for lead generation. The PDF also includes a full-page advertisement for additional branding.

**This integrated program has proven to provide stronger lead generation activity that performs significantly better than a straight product pitch.

Tech-Talk Benefits:

  • Guaranteed leads*
  • Industry speaker provided by our team
  • Dedicated promotions to drive registrations for webcast registrations and solutions brief downloads

*Tech-Talk is a 2-3 month lead guarantee program.

+ Editorial Webcast

Our editorial webcasts are live, interview-style events between our editors and an industry analyst or expert on a particular topic. The editorial team chooses the subject-matter expert, and as the event sponsor, you will receive all the leads garnered from this high-visibility event. During an editorial event, sponsors are mentioned but do not have an opportunity to deliver presentations. Editorial webcasts tend to have larger numbers of attendees.

Benefits:

  • Guaranteed leads
  • Sponsor-selected topic
  • Promotional campaign to drive registrations for the webcast
  • Webcast is recorded and can be used as collateral resource
  • Lead generation
  • Audience engagement
  • Thought leadership

+ Continuing Education Webcasts

We are proud to offer a series of topic based Editorial Webcasts that offer attendees the chance to earn Certified Professional Education credits. Attendees can use these credits to:

  • Improve or maintain professional competence
  • Meet continuing education requirements
  • Earn a certificate for use in professional evaluations
  • Earn a badge for display on social media

We believe this benefit to attendee will increase and drive webcast registration and attendance. Sponsor decides whether they want to offer a sales pitch at the end and whether they want it to run 5 minutes, 10 minutes, 15 minutes, etc.

1105 Media is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

As a NASBA sponsor of CPE, 1105 Media can offer CPE credits as an additional benefit to webcast packages.

Half-Day Virtual Summits

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+ Enterprise Summit Webinar Series

The Enterprise Summit Webinar Series is a half-day virtual event where professionals learn what's most important in driving the technical goals of their organizations forward. The Summit is divided into three sessions on topics that our editors and subject experts choose, based on the most current trends and vital technologies that underlie an organization's infrastructure. The Enterprise Summit Webinar Series is a popular event, so don't miss out on an opportunity for sponsorship. Reach out to your sales representative today.

Standard Editorial Virtual Summit Sponsorship Details

  • Pricing and lead goals are subject to change based on topic.
  • Logo placement on microsite, all event promotion, registration pages, session dashboards and event marketing materials.

Some editorial Half-Day Virtual Summit may have demo opportunities; contact your sales rep.

+ Multimedia Virtual Summit360

Put your marketing spend to work for you when you sponsor the Multimedia Virtual Summit360. This summit is divided into 2 editorial sessions and a third session comprised of a vendor demo where you are granted a 15-minute presentation on your topic-related solution. It includes a shared sponsorship of a Conversational Geek eBook, plus many other takeaways. The Multimedia Virtual Summit360 provides your brand multiple methods of visibility with one sponsorship, while you take away high-quality leads and marketing resources.

Multimedia Virtual Summit360 Sponsorship Details

  • Pricing and lead goals are subject to change based on topic.
  • Shared sponsorship of Conversational Geek eBook on summit topic.
    • Promotion and placement in our brand Tech Libraries.
    • You receive the PDF for placement in your resource library once lead guarantee is met.
  • Your logo placement on the event microsite, all event promotion, registration pages, session dashboards and event marketing materials.
  • You receive the Mp4 of your demo.
  • Digital Dialogue is customized.
  • Any leads beyond the lead guarantee will be delivered.
  • Demo sessions are moderated by Converge360 staff.
  • Demo content must focus on merits of your product, not weaknesses of others.

Content Syndication

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+ Whitepaper Listings

Maximize your content marketing efforts and gather high-quality leads by promoting your white papers or case studies in the Tech Library our site. Our registration system requires readers to submit full demographics before they are able to download any resource.

Benefits:

  • Lead generation
  • Brand positioning
  • Solution awareness
  • Thought leadership
  • BANT questions and filters can be added for an additional fee per lead.

+ Custom White Papers

Boost your company's product or solution messaging with a strategic content marketing piece written by an industry expert and designed and managed by our marketing services team. We'll identify and manage the industry expert, produce a compelling white paper that targets the professional community you want to reach and post it online for lead generation. The white paper can also be used as take-away marketing collateral.

Custom Content Syndication Program Benefits

  • You own the content and the PDF once the program is completed.
  • Promotions include dedicated eBlasts. The program will also be listed and promoted within Converge360 Tech Libraries.
  • Choose Converge360 site(s).
  • Guaranteed registration leads, contact sales rep for details.
  • Leads delivered weekly (for 30 days) in Excel format with the following fields: first name, last name, company name, job title, industry, company size, e-mail address, telephone, street address, city, state, ZIP code, country.
  • All programs on a CPL basis plus a non-media fee for a standard four-page whitepaper.
  • BANT questions and filters can be added for an additional fee per lead.
  • Predicted leads available for additional cost.

+ The 7-Minute Guide Series

Our expert journalist and technology editors comb through all the latest research to pull together these two-page guides that give C-Level and IT leaders a quick but accurate understanding of a wide-range of today's hottest but most complicated technologies.

Content Syndication Program Benefits

  • 2 pages. Non-media fee applies.
  • Guaranteed registration leads, contact sales rep for details.
  • Leads delivered weekly in Excel format with the following fields: first name, last name, company name, job title, industry, company size, email address, telephone, street address, city, state, ZIP code, country.
  • You own the PDF once the program is completed.
  • Asset hosted in Tech Library and promoted via dedicated emails.
  • Predicted leads and BANT filters available at an additional cost.

+ Editorial Insight Series

Each quarter, our editorial staff assembles a list of articles covering the hottest technical topics with unbiased information. Our team will select a topic within your technology area to develop an exclusive sponsorship PDF. Includes two full-page advertisements within the editorial paper. Reach our audience and associate your brand with this highly influential community. Contact your sales representative for a complete list of topics available this quarter.

Syndication Program Benefits

  • Guaranteed registration leads, contact sales rep for details.
  • Leads delivered weekly in Excel format with the following fields: first name, last name, company name, job title, industry, company size, email address, telephone, street address, city, state, ZIP code, country.
  • You own the PDF once the program is completed.
  • Asset hosted in Tech Library and promoted via dedicated emails.
  • Predicted leads and BANT filters available at an additional cost.

+ C-Level Connection: A 7-Question Q&A Interview with your Top Executive

Aimed at our C-Level audience, get your executive's take on the current news out to the C-Level IT community with this seven-question Q&A on whatever topic you want to get in front of this influential audience.

Custom Content Syndication Program Benefits

  • 2-3 pages: Non-media fee applies.
  • For minimum lead guarantee, contact sales rep for details.
  • All programs on a CPL basis.
  • BANT questions and filters can be added for an additional fee per lead.
  • Custom asset posting in the Redmond Channel Partner Tech Library.
  • Leads delivered weekly (for 30 days) in Excel format with the following fields: first name, last name, company name, job title, industry, company size, e-mail address, telephone, street address, city, state, ZIP code, country.
  • Promotions include dedicated eBlasts.
  • You own the content and the PDF once the program is completed.
  • Predicted leads available for additional cost.

+ Industry Perspective: Expert Advice from Your Executives to Our Readership

Our subject-matter expert will interview your executive and produce a two-page guide on the topic of your choice. This can also be a ghostwritten piece. Either way, you get to keep the content for future use AND the leads.

Custom Content Syndication Program

  • 2 pages. Non-media fee applies.
  • Guaranteed registration leads, contact sales rep for details.
  • All programs on a CPL basis.
  • BANT questions and filters can be added for an additional fee per lead.
  • Your own custom asset posting in the Redmond Channel Partner Tech Library.
  • Leads delivered weekly (for 30 days) in Excel format with the following fields: first name, last name, company name, job title, industry, company size, e-mail address, telephone, street address, city, state, ZIP code, country.
  • Promotions include dedicated eBlasts.
  • You own the content and the PDF once the program is completed.
  • Predicted leads available for additional cost.

+ Tech-Huddle eBooks

Custom Content Syndication Program Benefits

  • An eBook consisting of 3-5 of our recent articles on the hottest technical topics. You pick the article mix from a pre-cultivated list (contact your sales representative for list).
  • Sponsored eBook posting in a Tech Library of selected brand(s).
  • Guaranteed registration leads, contact sales rep for details.
  • All programs on a CPL basis.
  • BANT questions and filters can be added for an additional fee per lead.
  • Leads delivered weekly (for 30 days) in Excel format with the following fields: first name, last name, company name, job title, industry, company size, e-mail address, telephone, street address, city, state, ZIP code, country.
  • Promotions include dedicated eBlasts., E-newsletters, and Converge360 Tech Libraries.
  • Predicted leads available for additional cost.

+ Trend Review eBook: Our Top News Combined with Your Perspective

Place your marketing content and branded message alongside our features and articles specific to your technology solutions. The editorial content is gathered and developed by editorial team and is placed into PDF format along with your full-page ad for posting in the Tech Library for lead generation.

Custom Content Syndication Program Benefits

  • 10-12 pages: All existing editorial + client content. Non-media fee applies.
  • Guaranteed registration leads, contact sales rep for details.
  • All programs on a CPL basis.
  • BANT questions and filters can be added for an additional fee per lead.
  • Custom asset posting in the Tech Library.
  • Leads delivered weekly (for 30 days) in Excel format with the following fields: first name, last name, company name, job title, industry, company size, e-mail address, telephone, street address, city, state, ZIP code, country.
  • Promotions include dedicated eBlasts.
  • You own the PDF once the program is completed.
  • Predicted leads available for additional cost.

+ Snapshot Report

Our subject-matter expert will write 3 to 5 articles on the topic of your choice, and you (or we) can write an introduction tying it all together and explaining why your company is at the forefront or is the solution for this issue. And you can use the individual pieces separately or together going forward!

Custom Content Syndication Program

  • 5-7 pages. Non-media fee applies
  • Guaranteed registration lead, contact sales rep for details
  • All programs on a CPL basis
  • BANT questions and filters can be added for an additional fee per lead
  • Custom asset posting in the Tech Library
  • Leads delivered weekly (for 30 days) in Excel format with the following fields: first name, last name, company name, job title, industry, company size, e-mail address, telephone, street address, city, state, ZIP code, country
  • Promotions include dedicated eBlasts
  • You own the content and the PDF once the program is completed
  • Predicted leads available for additional cost

+ Practical Guide to Everything

Take your lead generation into new territory while you align your solution with custom content authored by industry experts. Our long-form Practical Guides focus on product agnostic solutions to the challenges that matter to today's tech professionals. With 28 pages of in-depth, easy-to-read content, each Practical Guide gives the reader a deep-dive into the topic and offers you the perfect engagement opportunity through branding or an optional vendor chapter. The Practical Guides are powered by The Conversational Geek© eBooks.

Practical Guide Program Benefits

  • You select the topic for the 28 page guide
  • Inquire for guaranteed registration lead count
  • Sponsor logo on the front cover
  • Full page ad on the inside back cover
  • Optional Vendor Chapter*– 5-6 pages
  • Promotion and placement in our Tech Library
  • You own the PDF for placement in your resource librarY

Marketing Services

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+ Custom e-Letter

Custom e-letters offer companies an opportunity to educate IT decision makers on their solutions, services and core competencies through a direct marketing approach. Companies can highlight up to eight resource documents in the custom e-letter leading targeted recipients back to the sponsors website for full access to the informative assets.

Benefits:

  • Exclusive Sponsorship
  • Distribution to targeted subscribers (minimum distribution purchase)
  • Direct marketing delivery method
  • Audience engagement
  • Targeted segments
  • Brand positioning and awareness
  • Thought leadership

+ Content Marketing Toolbox

An effective content marketing strategy can help you connect, engage and communicate with technology decision makers; it positions your brand as a go-to source of educational information.

Creating these materials is a difficult and time-consuming process. It requires advertisers to decide on a topic of interest to their intended audience, strategize on an angle for the topic, interview a subject matter expert, find relevant survey or research data, hire a writer, and then decide what format (Infographic? Case study? Q&A?) will best communicate the intended message.

We make it easy! With the Content Marketing Toolbox, you partner with a Custom Editorial writer to create a series of content marketing materials. Our team handles all aspects of content creation and design. Your team is delivered expert content to use in your marketing and branding initiatives.

  • Thought Leadership
  • Strategic Perspective
  • Brand Awareness
  • Pro Tips          
  • Technology Awareness and Education
  • Infographic
  • Slideshow

+ Market Research

Our custom research provides vendors with the tools and information they need to make sound business decisions; each study is tailored to meet marketing objectives. Surveys can be used to gather information about your brand footprint, uncover gaps in market perception, understand industry trends and to gain insight on the evolving IT market from IT managers, network managers and senior systems administrators who activate purchasing at the enterprise level.

We provide turnkey services in the survey design (9 questions), tabulation, marketing and incentive. Post-survey, you'll receive a summary report and raw data.

Benefits:

  • Guaranteed respondents
  • Customized survey and tabulation
  • Promotional campaign to collect survey data
  • Post-survey report and raw data 
  • Brand affiliation with Redmond
  • Lead generation
  • Thought leadership

Online

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+ eNewsletters

Standard eNewsletters
Our Standard eNewsletters include news-of-the-day editorial plus breaking news. Contact your sales rep for more information and a media kit. Contact Tim Bobko at [email protected] for ad specs and to submit materials.

Special Edition Topic eNewsletters
These single-sponsored eNewsletters include content from our editors around a topic of your choice (e.g. Storage, Disaster Recovery, VMware, Hyper-V, etc.) dependent on editorial approval. Contact your sales rep for more information.

Special Edition Q&A eNewsletters
This newsletter offers the best opportunity to communicate your messaging through a Q&A format to our eNewsletter subscribers. Includes news plus a short 2-3 Q&A with your company (typically around 300-400 words) in an ad format, plus all other ad positions. Contact your sales rep for more information.

+ Banner Advertising

Our site offers numerous banner advertising oppportunies. Contact your sales rep for more information and a media kit. For advertising specs and to submit materials, contact Tim Bobko at [email protected].

+ Custom Landing Page

"Own" a page on our site for your logos, product descriptions, white papers, software downloads and more. This increased real estate gives you additional space to thoroughly communicate your message, extending the knowledge of your products and solutions. Our design team will create the microsite, while the marketing team executes a robust marketing program to drive traffic and gather sales leads with links to your assets.

Benefits:

  • Marketing impressions: Contact sales rep
  • Customized landing page built for your company
  • Showcase multiple assets at one time
  • Dedicated marketing campaign to drive visibility
  • Audience engagement
  • Brand positioning
  • Solution awareness
  • Thought leadership
  • Lead generation

Quarterly program (90 day minimum commitment)

+ Native Advertising

Native advertising allows you to feature your brand's informational content outside of your company's standard channels (company website, social media, blogs, etc.) and reach our readers in a new way.

The Native Advertising package includes a placement on the home, interior and article pages.

Benefits:

  • 1 of only 2 advertisers per spot for full week (Monday-Sunday) of exposure on our home, interior and article pages
  • No more than 2 native advertising spots per week
  • Shareable content increases chances of information "going viral"
  • Monthly impressions, plus any clicks/impressions on your article page
  • Audience engagement
  • Thought leadership
  • Brand positioning and awareness

All materials must be received 2-3 weeks before execution. No linking allowed as we do not "sell links." All sponsored content is properly labeled per FTC regulations.

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Application Development Trends Audience Snapshot

Company Size Chart
Top Job Titles Chart
Applications or solutions currently being developed or deployed
  • 44% of readers have a master’s degree or higher
  • 70% of readers have more than 10 years of software development experience
  • 47% of readers have greater than 25 developers in their enterprise
  • 35% of readers have more than 50 developers in their enterprise
  • 52% of readers watch 3 or more webcasts a month
  • 44% of readers download at least 3 white papers a month

Source: Redmond Channel Partner Reader Survey

Sales Contacts

Bruce Halldorson
Sales Director
209.333.2299
[email protected]

Dan LaBianca
President
818.674.3416
[email protected]