101communications APPOINTS PETER HUTCHINSON ASSOCIATE PUBLISHER OF Application Development Trends

101communications APPOINTS PETER HUTCHINSON ASSOCIATE PUBLISHER OF Application Development Trends

New Associate Publisher Brings Extensive Publishing Experience

CHATSWORTH, Calif. - March 31, 2005 - 101communications, a leading integrated media company aimed at specialized targets within the information technology community, today announced the appointment of Peter Hutchinson, Associate Publisher, Application Development Trends (ADT). Initially, Hutchinson will focus on ADT's sales growth.

"I am pleased to announce that Peter is joining ADT," said Sheryl Katz, publisher, ADT. "With nearly 30 years of publishing experience, Peter is a critical addition to the ADT team. Peter will be instrumental in our continuing effort to revitalize the publication to better meet the needs of our readers and advertisers."

Hutchinson's extensive experience includes executive positions at Miller Freeman, International Data Group, and McGraw-Hill. Most recently he served as a senior vice president at CMP Media where he ran a $50 million group of properties in the software, music, and information technology markets. Hutchinson has also successfully managed major magazine launches and acquisitions.

"I am very excited to be active in the enterprise application market again" said Hutchinson. "After almost 20 years in this market as publisher of Dr. Dobb's Journal, Software Development, Intelligent Enterprise, and MSDN, I've seen how software has transformed our economy, our media, and our society. I look forward with enthusiasm to seeing how application development will evolve in the years ahead. I'm delighted to be part of the team at ADT."

"No other magazine offers ADT's unique, insightful coverage of how large companies' business goals can be achieved through software technology," continued Hutchinson. "It's an honor to be associated with this outstanding group of journalists."

About Application Development Trends

With a circulation of 57,000, ADT is a critical read for senior software decision makers. Covering the latest enterprise application news, trends, and best practices, ADT provides readers with the need-to-know information to tackle the broad range of issues that enterprises must cope with every day. Through print and electronic media, ADT assists readers to enhance their organizations' efficiency, productivity and competitiveness. For more information, visit www.adtmag.com.

About 101communications

Founded in 1998, 101communications is an integrated media company targeting the information technology community. Reaching more than 1.5 million IT professionals around the world, 101's portfolio includes magazines, conferences and extensive digital offerings. For more information, visit www.101com.com.

### Contact:
Tracy Cook
Marketing Director
(818) 734-1520
tcook@101com.com

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