News
Sun set to acquire Pixo
- By John K. Waters
- July 7, 2003
The three pillars of Sun Microsystems' (http://www.sun.com) new branding strategy -- which
debuted at last month's JavaOne developer conference -- are mobility, consumer
products and gaming. The Santa Clara, Calif.-based computer maker has now
reinforced all three by finalizing its agreement to acquire Pixo Inc., a maker
of tools that manage the distribution of games, ring tones, and various digital
content to cell phones and other wireless devices.
Sun disclosed last week that it has agreed to acquire the privately held
software company in an all-cash deal. Sun said the deal is expected to close
this summer.
Founded in 1996, San Jose, Calif.-based Pixo (http://www.pixo.com) provides network operators
with Java-based server software designed to manage the secure distribution and
monetization of digital content for end users' mobile devices.
The company's flagship product, the Pixo Mobile Download Server (MDS), is
high-performance server software that allows wireless operators to manage the
delivery of content applications over the air to subscribers. The Pixo MDS is
designed to separate content aggregation, presentation and delivery into
separate 'Managers.'
Pixo officials say the architecture enables wireless operators to manage
content centrally and customize multiple subscriber interfaces and ensure fast
downloads. The current version of the product (3.6) provides a consolidated
download platform from which operators can add, manage, market, download and
bill for all types of wireless content, regardless of where that content is
physically located.
'The adoption of Java technology and the Java Card Subscriber Identity Module
[SIM] standard are unleashing revenue opportunities on a sea of new and emerging
devices,' said Jonathan Schwartz, Sun's EVP of software.
At the close of the sale, Sun officials said Pixo will become part of the
firm's so-called Project Orion platform, which calls for converging Sun's
software offerings into a predictable, scheduled quarterly release of an
integrated software system distributed on the Solaris operating system, Solaris
x86 Platform Edition and Linux, according to company
officials.
About the Author
John K. Waters is a freelance writer based in Silicon Valley. He can be reached
at [email protected].