There is no question that all organizations — no matter what size or in what industry — are focused on generating more revenue, minimizing waste, reducing risk, and identifying new business opportunities with more confidence. Analytics has moved front and center in this effort, and is now considered a top competitive differentiator that can help drive better business performance. Research continues to demonstrate that organizations that are delivering on a successful analytics strategy are gaining greater competitive advantage and are 2.2 times more likely to outperform their industry peers.
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