A sound enterprise mobile app strategy focuses on automating and scaling 4 key pillars: back-end data/app integration, app composition/packaging/promotion, secure channel from device to enterprise, and tools to simplify app creation cross-device. Mastering these disciplines delivers native mobile apps that offer consistent and compelling user experiences and brand expansion through engaged developer communities.
In this webcast, Forrester & Intel focus on how mobile middleware solutions have evolved the from traditional 3-tier web apps to provide direct access to back-end data via APIs. However, the evolution to this model presents new challenges to developers: inconsistent formats and protocols, inadequate security controls, and rapidly evolving interfaces, to name just a few.
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